McDONALD, Malcolm <br/><br/>
Marketing plans: how to prepare them how to use them / 
[by]Malcolm McDonald 
 - 4th ed. 
 - New Delhi  Viva  2000 
 - xviii,578 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8176490946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-planning<br/>Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAC