Zikmund, William G. <br/><br/>
Marketing research 

 - New Delhi  Cengage Learning  2010 
 - 632 p. 
<br/><br/><label>ISBN: </label>9788131505656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZIK