MAIHOTRA, Naresh K. <br/><br/>
Marketing research  : an applied orientation / 
[by] Naresh K.Maihotro, Satyabhusan Dash 
 - 6th ed. 
 - Delhi  Dorling Kindersley  2011 
 - xxviii, 948 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131731819 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAI