BOYD, Harper W., Jr. Westfall, Ralph   Stasch, Stanley F. <br/><br/>
Marketing research: text and cases 

 - 7th ed. 
 - Homewood  Richard D.Irwin  2001 
 - xv, 816 p. 
<br/><br/> Includes appendixes and index. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY