Lenskold, James D. <br/><br/>
Marketing ROI: the path to campaign, customer and corporate profitability 

 - New York  McGraw-Hill  2003 
 - xiv, 268 p. 
<br/><br/><label>ISBN: </label>71413634 
<br/><br/><label>Dewey Class. No.: </label>658.1554  / LEN