EVANS, Joel R. Berman, Borry Marketing, 8e: marketing in the 21st century / [by]Joel R. Evans, Borry Berman - New Delhi Biztantra 2003 - xxxi, 687 p. Includes appendix & index. ISBN: 8177223828 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / EVA