ARMSTRONG, Gary Kotler, Philip <br/><br/>
Marketing: an introduction / 
[by]Gary Armstrong, Philip Kotler 
 - 5th ed. 
 - Delhi  Pearson education Asia  2000 
 - xxvii, 575 p. 
<br/><br/> Appendix: p. A 1- A 19; Glossary: p. G !- G 12 & Index: p. I 1- I 25 
<br/><br/><label>ISBN: </label>8178083531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM