Armstrong, Gary Kotler, Philip Opresnik, Marc O. <br/><br/>
Marketing: an introduction 

 - 13th ed. 
 - Noida  Pearson Education  2017 
 - 669 p. 
<br/><br/> Includes references and index.  
<br/><br/><label>ISBN: </label>9789332584471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM