PRIDE, William M. <br/><br/>
Marketing: concepts and strategies 

 - 7th ed. 
 - Boston  Houghton Mifflin  1991 
 - xxxvi, 774 p. 
<br/><br/><label>ISBN: </label>395433584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI