BEARDEN, William O. Ingram, Thomas N. Laforge, Raymond W. <br/><br/>
Marketing: principles and perspectives / 
[by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge 
 - Chicago  Irwin  1995 
 - xlviii, 631 p. 
 - Irwin series in marketing .
<br/><br/> Includes appendixes, glossary & index. 
<br/><br/><label>ISBN: </label>025611319X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA