KERIN, Roger A. <br/><br/>
Marketing: the core 

 - Boston  McGraw-Hill/ Irwin  2004 
 - xxxii, 405 p. - 
 - McGraw-Hill / Irwin series in marketing .
<br/><br/><label>ISBN: </label>007121478X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER