WENTZ, Walter B. Eyrich, Gerald I. <br/><br/>
Marketing: theory and application 
/ [by] Walter B.Wentz, Gerald I.Eyrich 
 - New York  Harcourt, Brace & world Inc.  1970 
 - xii, 689 p.- 
 - Harbrace series in business and economics .
<br/><br/> Includes appendixes and index. 
<br/><br/><label>ISBN: </label>155551108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEN