Berry, Michael J.A. Linoff, Gordon <br/><br/>
Mastering data mining  : the art and science of customer relationship management 
/ Michael ?J. A. Berry, Gordon Linoff 
 - New York  John Wiley  2005 
 - xviii, 494 p. 
<br/><br/><label>ISBN: </label>9971513692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining
<br/><br/><label>Dewey Class. No.: </label>006.312  / BER