Barabba, Vincent P. <br/><br/>
Meeting of the minds: creating the market-based enterprise 

 - Boston  Harved Business School Press  1995 
 - xv, 247 p. 
<br/><br/> Include Index,Notes 
<br/><br/><label>ISBN: </label>875845770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / BAR