Sculley, John <br/><br/>
Odyssey: Pepsi to apple - a marketing genius tells his story 

 - London  Harper Collins  1987 
 - 609 p. 
<br/><br/><label>ISBN: </label>6383432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCU