DAVIDSON, Hugh <br/><br/>
Offensive marketing or how to make your competitors followers/ 
[by] Hugh Davidson 
 - London  Penguin books  1987 
 - 415 p. 
<br/><br/> Includes appendixes & index. 
<br/><br/><label>ISBN: </label>0-14-009117-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAV