MARKS, Ronald B. <br/><br/>
Personal selling: an interactive approach / 
[by] Ronald B.Marks 
 - 4th ed. 
 - Boston  Allyn and Bacon  1991 
 - xix, 604 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>020512545X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR