KOTLER, Philip <br/><br/>
Principle of marketing 
/ [by] Philip Kotler 
 - 3rd ed. 
 - London  Prentice Hall  1986 
 - xxiv, 774 p. 
<br/><br/> Includes appendixes, glossary and index. 
<br/><br/><label>ISBN: </label>137018304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT