EVANS, Joel R. Berman, Barry Principles of Marketing / [by] Joel R.Evans, Barry Berman - 3th ed. - New Jersey Prentice Hall 1995 - xxxi, 521 p. Appendix: p. A1-A53; Index: p. I1-I25. ISBN: 23347015 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 / EVA