KOTLER, Philip <br/><br/>
Principles of marketing 

 - 7th ed. 
 - New Jersy  Prentice-Hall  1996 
 - xviii, 692 p. 
<br/><br/><label>ISBN: </label>132286858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT