KOTLER, Philip <br/><br/>
Principles of marketing 

 - 6th ed. 
 - New Jersey  Prentice-Hall  1994 
 - xix, 692 p. 
<br/><br/><label>ISBN: </label>137189583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT