Lamb, Charles W. <br/><br/>
Principles of marketing 

 - Cincinnati  South - Western  1992 
 - xxxv, 757 p. 
<br/><br/><label>ISBN: </label>538813687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM