KOTLER, Philip Armstrong, Gary <br/><br/>
Principles of marketing management 
/[by] Philip Kotler, Gary Armstrong 
 - 4th ed. 
 - New Jersey  Prentice-Hall/ International I  1989 
 - xxiv, 660 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>013708059X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT