Principle of marketing research 

 - Cambridge  Basil Blackwell  1994 
 - xviii, 430 p. 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>1557865485 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / PRI