Chitale, A.K. <br/><br/>
Product policy and brand management: text and cases 

 - 3rd ed. 
 - Delhi  PHI Learning  2016 
 - xvi, 308 p. 
<br/><br/><label>ISBN: </label>9788120352605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI