Czinkota, Michael R., ed. <br/><br/>
READINGS in global marketing 

 - London  Dryden  1995 
 - xv, 408 p. 
<br/><br/><label>ISBN: </label>30990084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA