READINGS in marketing management form the European journal of marketing 
/ edited by Gordon E.Greenley, David Shipley 
 - London  McGraw-Hill  1988 
 - vii, 326 p. 
<br/><br/><label>ISBN: </label>70841837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA