VELAYUDHAN, Sanal Kumar <br/><br/>
Rural marketing  : targeting the non-urban consumer 
[by] Sanal Kumar Velayudhan 
 - 2nd ed. 
 - Los Angeles  Response  2007 
 - 249 p. 
<br/><br/> Includes bibliography. 
<br/><br/><label>ISBN: </label>9780761935889 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-India<br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  / VEL