PEDERSON, Carlton A. WEITZ, Barton A. Wright , Milburn D.
Selling principles and methods
[by] Carlton A.Pederson,Milburn D.Wright, Barton A.Weitz.
- 7th ed.
- Homewood Illinois Richard D. Irwin 1981
- xvii, 565 p.
Includes index.
256025371
Marketing Management
658.8 / PED