Lomax, Wendy Raman, Adam <br/><br/>
Analysis and evaluation 2006-2007 
/ Wendy Lomax, Adam Raman 
 - Amsterdam  Elsevier/Butterworth Heinemann  2006 
 - xi, 247 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>750680059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL