ZEITHAML, Valarie A. <br/><br/>
Services marketing 

 - New York  McGraw-Hill  1996 
 - xx, 700 p. 
<br/><br/><label>ISBN: </label>70782504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI