Zeithaml, Valarie A....[et al] <br/><br/>
SERVICES Marketing  : integrating customer focus across the firm / 
[by] Valarie A.Zeithaml...[et al] 
 - 4th ed. 
 - New Delhi  Tata McGraw-Hill  2009 
 - xxix, 743 p. 
<br/><br/>  Includes index. 
<br/><br/><label>ISBN: </label>70660077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing services
<br/><br/><label>Dewey Class. No.: </label>658.8  / SER