Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy 

 - 7th ed. 
 - Noida  Pearson  2016 
 - xxi, 683 p. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV