BARON, Steve <br/><br/>
Services marketing: text and cases 

 - 2nd. ed. 
 - New York  Palgrave  2004 
 - xv,291p. 
<br/><br/><label>ISBN: </label>1403937028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAR