LOVELOCK, Christopher H. <br/><br/>
Services marketing: text, cases, & readings 

 - NewJersey  Prentice-hall  1984 
 - xiv, 492 p. 
<br/><br/><label>ISBN: </label>138067864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing:
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV