AAKER, David A <br/><br/>
Strategic market management / 
by David A. Aaker 
 - 6th ed. 
 - New York  John Wiley  2003 
 - xiv, 338 p. 
<br/><br/> Includes appendix & index 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK