Kotler Philip <br/><br/>
Strategic marketing for nonprofit organizations 

 - 5th ed. 
 - New Jersey  Prentice-Hall  1996 
 - vii, 632 p. 
<br/><br/><label>ISBN: </label>132325470 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT