Magrath, Allan J. <br/><br/>
The 6 imperatives of marketing: lessons from the world's best companies 

 - New York  American Management Association  1992 
 - 196 p. 
<br/><br/><label>ISBN: </label>814450423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAG