Congram, Carole A. <br/><br/>
The AMA handbook of marketing for the service industries 

 - New York  AMACOM  1991 
 - xix, 588 p. 
<br/><br/><label>ISBN: </label>081440104X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / AMA