PERREAULT., Jr., William D. McCarthy, E.Jerome <br/><br/>
Applications in basic marketing :   clippings from the popular business press / 
William D.Perreault., Jr., E.Jerome McCarthy 
 - New York  McGraw-Hill/ Irwin  2005 
 - vii, 215 p. 
<br/><br/><label>ISBN: </label>0072864710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER