Riso, Ovid., ed. <br/><br/>
THE DARTNELL Sales promotion handbook 

 - 7th ed. 
 - Chicago  The Dartnell corporation  1979 
 - 1208 p. 
<br/><br/><label>ISBN: </label>850131030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAR