Choen, William A. <br/><br/>
The marketing plan 

 - New Yoek  John Wiley & Sons.  1995 
 - xii, 318 p. 
<br/><br/><label>ISBN: </label>471580716 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHO