Stevens, Robert E. <br/><br/>
The Marketing research guide 

 - New York  The Haworth Press  1997 
 - xv, 488 p. 
<br/><br/><label>ISBN: </label>1560243392 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR