Kennedy, Dan S. <br/><br/>
The ultimate marketing plan 

 - 4th ed. 
 - Massachusetts  Adams Business  2011 
 - xiv, 226 p. 
<br/><br/> Include Index<br/> 
<br/><br/><label>ISBN: </label>9781440511844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / KEN