Sheth, Jagdish N. <br/><br/>
Winning back your market: the inside stories of the companies that did it 

 - New York  John Wiley  1985 
 - 228 p. 
<br/><br/><label>ISBN: </label>471809047 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHE