PERREAULT, D.William., Jr. McCarthy, Jerome E. <br/><br/>
Basic marketing: a global managerial approach / 
[by] William D. Perreault, Jr., E.Jerome McCarthy 
 - 12th ed. 
 - Boston  McGraw-Hill  1996 
 - xxiii, 833 p.- 
 - Irwin series in marketing .
<br/><br/> Index: p. I1- I 22; Glossary: p. G1-G13. 
<br/><br/><label>ISBN: </label>256139903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER