Perreault, William D. McCarthy, E.Jerome <br/><br/>
Basic Marketing  : a global managerial approach / 
[by] William D.Perreault, E.Jerome McCarthy 
 - 15th ed. 
 - New Delhi  Tata McGraw-Hill  2009 
 - xviii, 844 p.+CD-ROM 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>70620180 9780070620186 [CD] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing manageral
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER