Heding, Tilde Knudtzen, Charlotte, F Bjerre, Mogens <br/><br/>
Brand management: research, theory and practice 

 - 2nd ed. 
 - London  Routledge  2016 
 - xiv, 307 p. 
<br/><br/> Include Index<br/> 
<br/><br/><label>ISBN: </label>9781138804692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / HED