AAKER, David A <br/><br/>
Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity 

 - New York  Free press  2004 
 - xviii, 348 p. 
<br/><br/> Include Index,Notes 
<br/><br/><label>ISBN: </label>743249380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827  / AAK