STANTON, William J. <br/><br/>
Fundamentals of marketing / 
[by] William J.Stanton 
 - 7th ed. 
 - New York  McGraw-Hill  1985 
 - xxii, 697 p.- 
 - McGraw-Hill series in marketing .
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA